Hyderabad, Feb 6 (IEBusiness) Italian Wood coatings brand Sirca India came up with “Sirca Italy Wood Coating Studio” here, a first of its kind in both the Telugu states of Telangana and Andhra Pradesh.
In order to make a firm foothold in the local market, Sirca India through its exclusive distributor for Telangana is setting up 300sft Paint Studio.
With new studio, the Rs 130 crore turnover of Sirca india , a Delhi based listed company, have 3 studios in South India with two other existed at Bengalore and Chennai, the company said in a release here.
The one at Hyderabad is set up through its local partner, Vistachem Industries, a name to reckon in paint industry in the local market.
Sirca Italy Wooden Coating, generally known as the Paint Studio, is the first of its kind of concept that enables customers to touch and feel 300 various shades of Wood Coatings out a total 500 shades from its portfolio.
“Sirca Italy Wood Coating Studio”, which formally thrown opened, its doors here on Tuesday would showcase 300 plus shades, which are ideal for Wood, Glass and Aluminium sheets.
The brand, ‘Sircal Italy’ is a popular name in polyurethane coatings, water-based coatings, melamine and NC products, wood care products, wood fillers, abrasives, buffing compounds, and thinners.
Italian company – Sirca Spa joined hands with Sirca India Limited to manufacture paints in India.
With a production capacity of more than 100 lakh liters/ Kgs per annum, Sirca India Limited. is hoping and aiming to double its sales by 2020-21.
Sirca Italy Wood Coating plays a major role if you would like to differentiate your furniture from stereotype pieces of Furniture. It adds to make furniture a unique piece, by coating furniture with it in choicest shades.
Sirca paints ,which specialize in the production of coatings for wood, offers the most elaborate range that includes Satins, Polyester Finishes, Water Borne Coatings, Special effects, Leafing, PU Clear Finishes, PU pigmented, glass coatings, wood care, Metal coatings, PU Clear Finishes, Parquet Finish in an array of color variants.
The Hyderabad new paint studio, the first privately owned studio in entire south India, is expected to register a sales turnover of Rs 2 crore in the very first year of its operation, according to Pravin Gupta of Vistachem Industries, the local partner for the Sirca India.
We will soon expand its operations in Vijayawada and Vishakhapatnam in Andhra Pradesh, he said.
Hyderabad is home to 1000 retail paint outlets, 100 furniture manufacturers, 100 plus big-time real estate companies and the Wood Coating market estimated to be Rs 100 crore, he said it is registering a brisk growth rate of 20 per cent annum, Mr Gupta added.