Mumbai, Dec 10 (IECurrentAffairs) PVR Cinemas, one of the largest and most premium film exhibition companies in India, on Monday inked a long-term alliance with Cinionic, the Barco cinema joint venture.
Elevating the cinematic experience in India, 150 screens at both new and existing PVR properties will be outfitted with Barco’s 2K, 4K and Flagship Laser projection within 12 to 18 months, a statement said here, adding that it would change the movie-watching paradigm by powering a wide gamut of cinema experiences.
Since its inception in 1997, PVR has redefined the cinema industry and the way people watch movies in India. From its compact cinemas in smaller towns to Gold Class and Director’s Cut deluxe cinema-plus auditoriums, PVR enchants guests seeking a high-quality movie experience with a diverse cinema offering.
‘Our industry is facing stiffer competition, so we need to offer unique entertainment experiences that are larger than life,’ comments Gautam Dutta, CEO of PVR Cinemas.
‘The Barco cinema projectors deliver the excellent performance and high brightness necessary to power these top-notch movie showings at a very attractive TCO.’ Mr Dutta added.