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Priyanka Chopra’s brand ambassador fee ‘non-disclosable’: Assam Tourism Minister

Guwahati, Sep 24 (UNI) The Assam government today said that it was bound by the contract with internationally acclaimed actress Priyanka Chopra, who is the brand ambassador for Assam Tourism, against sharing any details of the agreement.

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In response to an unstarred question in the state Legislative Assembly, Tourism Minister Chandan Brahma said it was not possible to lay details of the contract signed with Priyanka Chopra in the Floor of the House due to confidentiality clause of the contract.

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 He said, The financial component and copy of the signed contract cannot be given (in the Floor of the House) as per clauses of the contract.

 Opposition Congress legislator Kamalakhya Dev Purkayastha had submitted the question.

 Brahma said Chopra was signed as the brand ambassador for Assam Tourism in 2016 and claimed that there has been increase in the flow of tourists since then.

 The state recorded an increase of 11.7 pc tourists footfall in 2017-18 against the previous year.

 Similarly, the revenue earned by the Tourism department has also witnessed a steady increase since 2014-15.

 From earning Rs 58,98,580 in 2014-15, the revenue went up to Rs 2,09,56,919 in 2017-18 and has been Rs 61,53,411 in 2018-19 (up to August).

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