(IEBusiness) UK’s favorite cookies brand, Millie’s Cookies announced its entry in Mumbai Market. World Iconic Brands, a specialist Franchise Development Company inaugurated first Millie’s outlet in Kala Ghoda. Outlet was inaugurated in a very special way by underprivileged kids from NGO Salaam Baalak.
Millie’s Cookies – Mumbai
Millie’s organized a special day for the kid, where kids were engaged in some fun activities like Cookie icing competition, the winner received one year of cookie supply from Millie’s as winning prize and that is how they walked the talk “Spreading Happiness”. For more than three decades, Millie’s has been baking fresh, chewy, soft in the middle and crunchy on the outside cookies every day. It specializes in gourmet cookies, muffins, milkshakes and hot drinks. USP of the brand is Giant Cookie, which is going to capture the market as replacement of traditional cake.
Millie’s Cookies – Mumbai
Sahaj Chopra (Area Developer, North & West India) said, “After successfully launching in Delhi and Chennai, we are very delighted to open our first outlet in Mumbai. We plan to take it to all the big cities, after Mumbai we will be opening 3 stores in Kolkata by end of the month. We are getting great esponse from all the cities we have opened in and I expect the same from Mumbai too. My friends, acquaintances, most of all my sister Parineeti Chopra will be very excited to see her favorite cookie brand in Mumbai, as It’s a brand she always kept going back to in her College days in Manchester.”
In India, the brand is being endorsed by Actress Parineeti Chopra along with Celebrity Chef Shaun Kenworthy, who is directing the culinary of Millie’s Cookies India.
Akshay Lahoti, Millie’s outlet owner, “I am delighted to be a part of this popular brand. Millie’s has been a celebrated brand in UK and has been baking cookies past three decades; I myself a sweet lover and always wanted to explore something in this segment, so it did not take much of my time to Millie’s expansion proposal ahead. One can find an exclusive assortment of culture from traditional to gourmet desserts. From entering the store to looking at the cookies, cupcakes, milkshakes and buying them, we are selling an experience along with the products. Even the taste is a differentiating factor. Millie’s Cookies will definitely create unforgettable experience for all Mumbaikars.” “With the increasing number of cafes across India, market for cookies is presumed to expand at a rapid pace, we as one of the distinguished brands would like to take advantage of this scenario of industry and focus on our growth on even more prompt speed,” added Mr. Gaurav Marya, Chairman, WIB.
About Millie’s Cookies
Millie’s Cookies is an international chain of small format retail bakeries based out of the UK. It specializes in gourmet cookies, muffins, milk shakes and hot drinks. The brand has raving fans worldwide including self-confessed cookie lovers, carefree teenagers & adults. The appeal of a contemporary global brand matched with small format stores makes this brand ideal for India. Millie’s Cookies is owned by SSP Group, a £2 bn turnover business listed on the London Stock Exchange. SSP has partnered with World Iconic Brands, a specialist franchise development company in India. World Iconic Brands holds expertise in taking on development rights for iconic global brands and provide a specific strategic plan on how to scale that brand across India. World Iconic Brands is backed by Franchise India Holdings limited who has a majority interest in WIB. Franchise India has 14+ offices across India and 12000+ team members. SSP and WIB are committed to work with other entrepreneurs and investors and co-build the Millie’s Cookies brand with them through the franchise route. The entrepreneurs are trained, equipped and handheld in building and operating their own Millie’s Cookies franchise store. With some of the most credible partners on-board for a venture of this nature, WIB is striving to not just be a brand but an overall segment creator.
World Iconic Brands, a specialist franchise development company in India. World Iconic Brands holds expertise in taking on development rights for iconic global brands and provide a specific strategic plan on how to scale that brand across India. World Iconic Brands is backed by Franchise India Holdings limited who has a majority interest in WIB. Franchise India has 14+ offices across India and 12000+ team members.