New Delhi, Feb 7 (IEBusiness) Ola, an online ride-sharing platforms, has achieved a milestone of facilitating the issue of 20 million in-trip micro-insurance policies to its customers every month under its flagship and industry-first programme, in association with a new age insurer.
The product was designed to cater to the needs of customers during their cab rides, specifically for city rides and outstation rides on the Ola platform. Launched in April last year, the offering has received an extremely encouraging response from customers, helping Ola maintain its leadership position as ride-sharing platform.
The in-trip insurance saw acceptance from all age groups with key metros like Bengaluru, Delhi, Chennai and Mumbai registering the fastest adoption growth rates.
A comprehensive benefits programme, the trip insurance offering has been built from Ola deep insights on the needs of the consumers, whom the platform serves. The risk covered through this offering includes coverage against lost baggage, accidental medical expenses, accidental death or disability, OPD treatment and certain unique benefits such as loss or damage to a laptop or emergency hotel requirement for outstation rides, amongst others.
This offering was designed to make the experience of the customers more secure, emphasizing Ola’s focus on creating innovative solutions that add an extra layer of security and ease for the ecosystem.
In-trip insurance is now available across city and outstation categories and is priced at attractive price points of Re 1 and Rs 49 respectively. The success of this initiative is clearly corroborated by its rapid adoption across segments, highlighting Ola as a trusted platform and a leading innovator in the mobility space.