Mobiistar launches ‘Chaudi Selfie’ campaign in India

New Delhi, Sep 25 (UNI) International smartphone brand Mobiistar launched its first campaign in India offering people the joy of taking ‘chaudi selfies’ with their X1 Dual smartphone.

“Targeting India’s love for selfies and wide-angle selfies, Mobiistar has launched a 360-degree campaign planned and executed by their inhouse team and will reach out to the consumers through television, social, digital and OTT platforms. Different from other selfie campaigns, the focus of the brand is to tap on people’s love for wide-angle selfies in the tier 2-3 cities of the country,” said Mobiistar Chief Marketing Officer Aniruddha Deb.

”From the moment we get out of our homes we meet our friends or see something interesting while walking on the road, India is struck by the selfie fever. Each moment is captured in a selfie and the film has captured that aspect of our behaviour in a fun way.

“With the launch of our new campaign that focuses on our wide-angle selfies, we really look forward to reaching out to our consumers and hope they receive value from it” he added.

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IE Team

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