Hyderabad, Jan 8 (IEBusiness) The two-day Indiasoft – 2019 — international exhibition and conferences, the flagship IT event of Electronics and Computer Software Export Promotion Council (ESC) will be held here from February 4.
Over 500 foreign ICT buyers from 60 countries would participate in the event and close to 250 Indian IT firms and more than 20 foreign IT companies of various hues and sizes will display their products and solutions to the discerning buyers, Indiasoft Organizing Committee Chairman Nalin Kohli said at a press conference here on Tuesday.
More and more foreign companies are showing interest in taking part in the show, because of its unique appeal and focus on small and medium IT segment and we hope that their participation will grow, he said.
At the same time, our target audience will remain as Indian SMEs and startups at the 19th edition of Indiasoft, he said.
Explaining the reason for holding repeat shows in Hyderabad, ESC Executive Director D K Sareen, said the city is the most happening place in the business and ICT sectors in the country, with a string of world technology giants setting up their R&D centers, incubation wings and production bases, taking advantage of the state’s proactive polices.
Hyderabad is fast catching up as the nerve center for embedded technology with proliferation of high end- electronics units springing up, he said.
Billed as one of the largest shows in the IT domain, Indiasoft is being held in various cities on an yearly basis. Supported by the Union Ministry of Commerce and Industry, since its inception, this year’s show will have several new facets keeping in view the focus laid by the government to usher in a digital revolution in the country, he informed.
“The two-day show will enable the Indian IT companies to diversify to new and emerging global markets and also assess the changing trend in the global market place and adapt to situations to be in the traction,” Sareen said.
Kohli, said that Indiasoft is giving utmost importance to showcase the capabilities of the startups, which is paying rich dividends by giving them exposure and business opportunities. Many of them could attract buyers and investors by participating in the show.
Sareen said that Indiasoft show is designed to project India’s IT capabilities in the tier 2 and 3 cities which are keen to work with their counterparts in new and emerging markets. It will also highlight that Indian software industry possesses unmatchable quality software and services to offer.
The delegates from developing and least developed countries, who form a major part of the foreign buyers, will explore the possibilities for entering into long term relationships with the Indian exhibitors in areas like ERP, legal outsourcing, e-governance , BPO, KPO, Cloud computing, Big Data Management, Mobile Application Services and Information security , Kohli added.
Mentioning that India has a head start in software development and information technology enabled services (ITeS), . Sareen, opined that around 90 percent of India’s software and ITeS exports is with the US and Europe, wherein the US accounts for the lion’s share at 60 percent.
“We at ESC is assiduously pursuing a policy to empower the Indian IT exporters to go up in the value chain by exporting high-ended software and complex solutions to the traditional markets and to penetrate intensely into the markets like Japan, Latin America, Africa, SAARC, CIS, and Middle East. he added.