Mumbai, Oct 17 (IEBusiness) Hershey India today launched its iconic and much-loved ‘Hershey’s Kisses’ chocolate brand here in India.
Hershey’s Kisses will come in three exciting variants -Creamy, Milk Chocolate, Almonds (which has creamy milk chocolate and `real’ almond bits) and the unique Cookies ‘n’ Creme flavour (which has creamy white chocolate with enticing cookie bits).
Speaking after the launch, Michele Buck, president and chief executive officer, said, “Creamy, delicious ‘Hershey’s Kisses’
chocolates are distinct because of their unique shape and each one is delicately wrapped to make them perfect for sharing them with loved ones.”
She further said, “The Hershey Company has a rich chocolate heritage and we have built our expertise over the past 125 years.
‘Hershey’s Kisses’ is one of our most iconic chocolate treats and a symbol of how our company has spread its goodness around the world.”
“There is a lot of potential for The Hershey Company in India. This market is an important part of our international growth model.
The Hershey’s brand has been leading our India growth and ‘Hershey’s Kisses’ is a wonderful way to continue that growth by tapping into the growing chocolate segment,” Buck said.
‘Hershey’s Kisses’ Milk Chocolate will be available at an attractive price of Rs 50 for the small pack of 36 gm, while a larger, take-
home pack will be priced at Rs 140 for 108 gm.
During the first phase of the launch, ‘Hershey’s Kisses’ will be available only at supermarkets or hypermarkets, large-format retail
chains and E-commerce platforms in South India.