London: Goa call-centre promoted UK-based health supplement business Nutrizen Wellness Limited was shutdown after the order of the High Court in Manchester.
The business used telemarketing representatives based in Goa to target elderly-couples 65 years and above in age with high-price mark-ups on the health supplements.
The Insolvency Service began confidential investigations into the company when it received complaints that the company was mis-selling health supplements to the elderly.
The Insolvency Service investigators found that the company was purchasing consumer data of individuals aged 65 and over and then cold-calling them from third-party call centres in Goa, India.
Health supplements were then sold to these individuals at significant mark-ups. One product, which retails on the high street for £2, was sold by Nutrizen for between £30–£40.
Investigators also uncovered discrepancies with Nutrizen Wellness’s VAT affairs, as the turnover evident in their bank account was £250,000 higher than the amount declared to HMRC. In addition to this, Nutrizen Wellness had transferred 80% of its sales revenues out of the country to the India-based call centres.