Dubai, Oct 25 (IEBusiness) Emirates, the world’s largest international airline, has pledged its renewed commitment to supporting tourism into Vietnam and bilateral trade, with a special focus on Ho Chi Minh City, by signing global marketing agreements to promote tourism to the city from the United Arab Emirates and encouraging trade and investment.
Nguyen Thanh Phong, the Chairman of the People’s Committee of Ho Chi Minh City, led a high-level delegation and working visit to the UAE from 22 to 25 October 2018.
On this occasion, Ho Chi Minh City People’s Committee, Department of Tourism, Department of External Relations and Investment and Trade Promotion Centre of Ho Chi Minh City (ITPC), Embassy of Vietnam in the UAE, in cooperation with partners in Dubai, held a conference on “Trade, Investment and Tourism Promotion into Ho Chi Minh City.”
At the conference, Emirates signed three Memorandums of Understanding (MoU) to facilitate tourism and trade in Vietnam’s largest and most visited city. The airline will mutually collaborate with the Ho Chi Minh City Tourism Promotion Center (HTPC), Ho Chi Minh City Department of Tourism as well as Investment and Trade promotion Centre of Ho Chi Minh City (ITPC) to promote Ho Chi Minh City as a tourist destination and trade hub.
Commenting on the signing of the MoUs, Badr Abbas, SVP – Commercial Operations for Far East, Emirates said, “Vietnam is a very important destination within Emirates’ network and we are pleased to collaborate on joint promotional activities that will leverage the route’s success and increase passenger traffic to Ho Chi Minh City. With the aim of creating more demand for travel to Ho Chi Minh City, we look forward to partnering with both tourism bodies to showcase the city’s offerings as a tourist destination and key business hub. Through a dynamic joint programme to include promotional events, roadshows and tourism exchanges, Emirates hopes to make a significant contribution to boosting tourism and trade in Vietnam.“
“Emirates has enjoyed tremendous success in its operations in Vietnam with non-stop daily flights from Dubai to both Ho Chi Minh City and Hanoi. Since we launched our service to Ho Chi Minh City in 2012, Emirates has carried more than 1.25 million passengers on the route. Dubai is one of the top five destinations from Ho Chi Minh City and we hope to mirror this success and establish Dubai as a significant contributor to passenger arrivals and tourist numbers to Vietnam,” he added.
Commenting on the long-standing relationship with Emirates that underpinned these new agreements, Le Phuong, Commercial Counsellor – Head of Vietnam Trade Office in UAE said: “Emirates is already an important facilitator of international tourism to Vietnam, bringing in a significant portion of the nearly 13,000,000 international visitors welcomed to Vietnam in 2017. Besides, Emirates is also the effective and efficient channel for the transportation of the fresh fruits and vegetables of Viet Nam to reach and penetrate into the UAE market and other countries in Middle East and Africa. We wish to expand in promising markets like the UAE and attract more visitors by showcasing exceptional tourism offerings and have found, in Emirates, the ideal partner to achieve this.”
The Agreement will see promotional activities such as attendance of tourism trade shows and fairs, trade familiarisation trips, product presentations and workshops, amongst others, be undertaken jointly by Emirates and the relevant boards in Ho Chi Minh City.