New York, Oct 3 (IEBusiness) Calvin Klein Inc – a wholly owned subsidiary of PVH Corp will combine the physical and digital brand experiences through an immersive activation, in collaboration with Amazon Fashion.
Following the success of last year’s holiday retail experience, the CALVIN KLEIN x Amazon Fashion NYC Market will be an interactive brand event at the Flatiron Plaza in New York City opening to the public on Friday, October 5th.
The three-day event will immerse guests in a physical market with a series of digitally enhanced experiences driving to Amazon.com/mycalvins.
“The continued collaboration with Amazon Fashion allows us to reach new and existing consumers through a youth-targeted marketing approach,” said Marie Gulin-Merle, Chief Marketing Officer, Calvin Klein Inc.
“By joining Amazon Fashion’s digital expertise with CALVIN KLEIN’s physical presence, we are creating a ‘phygital’ experience in the middle of New York City, reinforcing our commitment to a consumer-first strategy,” she further asserted.
(Source: Business News Wire)