BusinessWorld

Brand Dubai launches ‘Dubai Loves Coffee’ competition in partnership with The Huntr

Dubai: In another initiative aimed at showcasing the city’s entrepreneurial vibrancy, Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), has joined forces with popular lifestyle website The Huntr to launch the ‘Dubai Loves Coffee’ competition that aims to unearth the emirate’s best homegrown speciality coffee shops.

The contest is part of Brand Dubai’s ‘Proudly from Dubai’ initiative that seeks to tell the story of innovation shaping Dubai’s emerging business and entrepreneurial culture.

As part of the collaboration, Brand Dubai and The Huntr have released a limited-edition guide to 23 speciality coffee shops in Dubai taking part in the unique competition. The outlets featured in the Guide will compete to win a spot at the prestigious 2019 Amsterdam Coffee Festival. Brand Dubai will be flying six winners of the competition to Amsterdam for the event.

Nehal Badri, Director of Brand Dubai said: “The Dubai Loves Coffee’ competition is part of Brand Dubai’s ‘Proudly from Dubai’ initiative which seeks to tell local and global audiences the success stories of exciting and innovative businesses that were born and initiated in Dubai. Coffee is an integral part of the culture and traditions of the UAE and coffee houses are a key feature of Dubai’s cultural and tourist attractions. In many ways, the city’s coffee houses also highlight the vibrant entrepreneurial spirit of the city. This competition promises to capture the unique innovation and creativity that is driving Dubai’s lifestyle business landscape.”

“The ‘Dubai Loves Coffee’ competition forms part of the ‘Proudly from Dubai’ initiative’s aims to raise the global profile of Dubai’s entrepreneurial landscape and give innovative local businesses national and international exposure. This competition will give the participating outlets a chance to forge new partnerships with public and private entities, and social media influencers,” she further said.

Ayesha bin Kalli, Senior Executive, Culture Diplomacy, Brand Dubai, said: “This competition reflects the importance that Brand Dubai places on supporting promising new businesses from Dubai in widening their reach and gaining greater media visibility. We are keen to showcase various strands of Dubai’s emerging business and entrepreneurial culture among local and global audiences, with a special focus on ventures that are generating new value through innovative approaches and business models.”

Holly Williams-Lloyd Founder of The Huntr said: “We are delighted to partner with Brand Dubai to launch a competition that will showcase the best of Dubai’s speciality coffee houses to the world. Coffee is a sustainable ingredient that has become extremely popular in Dubai. Dubai has become home to many home-grown coffee businesses that have created a uniquely local coffee experience that attracts countless tourists and residents. By recognising excellence and fostering the growth of new coffee concepts, we have an opportunity to turn Dubai into a prominent spot on the worldwide coffee map.”

The limited-edition guide for the competition is available for use and download from 10 to 20 January. Holders of the guide can unlock a special ‘The Dubai Loves Coffee Tasting Menu’ at each of the outlets featured in the guide, which will include an example of a milk-based coffee of their choice and the café’s signature drink for AED15. The community will vote for their favourites in each category. The voting categories include ‘Best Milk-Based Coffee’, ‘Best Signature Drink’ and ‘Best Overall Speciality Coffee Shop Gem’. The guide can be downloaded from 7.00 am UAE time on 10 January.

The guide explains the voting process and includes the online link to vote. Detailed instructions are given on how to how to order ‘The Dubai Loves Coffee Tasting Menu’. All the speciality coffee houses featured in the competition are listed in the Guide with a visual map to easily locate them.

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IENewsDesk

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