New Delhi, Dec 6 (IEBusiness) Now blackNgreen, one of the leading innovators and providers of VAS products and telecom solutions to the top telecom operators across the world, is offering its Magic Call App to the 408 Million Vodafone customers in partnership with DCB player Fortumo, that allows the users to make in-app purchases through their Vodafone wallet/account.
blackNgreen, a Dubai registered global technology company offering its innovative services to over 98 Telcos across the world, having introduced several game changing products in last 7 years, each one being ‘industry first’ has created a niche for itself in the Global Telecom arena.
The company having recently launched its Magic Call app in India has already garnered huge success in the Indian market with over 3 Million downloads and 20 millions calls. The Indian users are loving the app and the good word of mouth is spreading like wild fire.
Vodafone being India’s leading telecom service provider having such a large spectrum portfolio and number of broadband carriers to support the growing demand for data and voice, is focussing in truly driving ‘Digital India’.
blackNgreen is foreseeing exciting times ahead on the performance of their primary offering Magic Voice (Magic Call). The conventional VAS ecosystem in the country has been struggling is launching engaging VAS products, the telco have been trying to bridge the gap between old school VAS and the pure digital play offerings with limited success.
blackNgreen sees adoption of the product with organic usage unlike the old force-fitted VAS services/products. The superb engagement created by their product topped up with the fun element helps in creating virality and ‘word of mouth’ adoption of the product across Indian telco subscriber base.
The convenience of using the service quickly (unlike most OTT apps, which has to be downloaded by both parties, for Magic Call only the calling party needs to download the app) also adds to the stickiness of the service.
Magic Call is a localised app also available as a web version, with many Indian Artists’ voices. And now with the launch of the latest feature ‘Avatar’ an audio filter, users will have the ability to create their own modified voices with simple settings on the app. Users can create multiple voices, name them, upload icons for them as they like and save them on the app for later use.
Users can sing or record greetings/funny phone conversations in those morphed voices and share on social media. It allows users to reinvent their voices and be creative, promote their better self or funnier self on social media, according to a company statement here on Thursday.